Self Love and Harm

This is a very difficult subject. I work with many people who do not love themselves. The first thing they do is to blame themselves for what ever goes wrong in their life. "I'm bad," "You can't love me, because I'm unloveable", " I'm stupid I should have know better." Recognizing that these are lies that we tell ourselves from old beliefs, is the first part of self love. We don't have to believe those thoughts that do not serve us. Is it easy to change these thoughts? It takes work, but the awareness of recognizing them is truly the first step.